People now describe their legal problem to an assistant before they ever search for a lawyer. We make sure your firm is the one it names, with the authority signals that high-stakes topics demand.
The problem
Legal is a high-stakes topic, so assistants are cautious. They put forward firms that clearly demonstrate expertise and reputation, and quietly pass over the ones that do not.
Someone with a legal problem often describes it to an assistant before they trust a search engine, let alone a friend. They ask what their options are, and then they ask who can help.
Because the stakes are high, AI is conservative about legal recommendations. It leans on signals of genuine expertise and reputation: named solicitors with real credentials, substantial practice-area content, independent reputation such as recognised guides and reviews, and a clear sense of which jurisdictions you work in. Most firm websites fail this test. The practice-area pages read like every other firm's, no individual expertise is on show, and there is nothing for a cautious model to hang a recommendation on.
This is the same challenge every trust-sensitive field faces. Our guide on GEO versus SEO explains why being the cited answer is now a different job from ranking a page.
For high-stakes topics, models favour firms that clearly prove expertise and reputation.
Anonymous practice pages give AI no individual authority to point to.
If your pages look like everyone else's, there is no reason to name you over them.
What we do
We start with a free scan of what AI says about your firm today, then build the authority and trust signals that decide who gets put forward for legal questions.
How it works
Start with a free scan. Everything after it is your choice.
See what AI says about your firm today. Free.
Every question a client might ask, and every firm named ahead of you.
We build the expertise and trust signals that make AI put you forward.
We monitor your answers by practice area and flag every change.
Questions
Yes. We work within the professional conduct and advertising rules that apply to your practice. The goal is accurate, non-misleading content that demonstrates genuine expertise, not inflated claims or guarantees about outcomes.
We start with the practice areas that matter most to your firm and the questions clients actually ask within them. Depth on the areas you want to be known for beats thin pages across everything.
People increasingly describe a legal problem to an assistant and ask who can help. Being the firm it names, with clear expertise and strong reputation signals, puts you in front of that person at the exact moment they decide to act.
Legal is a high-trust topic, so models weigh demonstrable expertise heavily. We surface your solicitors, their credentials and their authored content, and structure your practice areas so both people and machines can see the depth behind your firm.
Everything we build, the content, the structured data and the reputation groundwork, belongs to your firm. We build the machine, you keep it.
Keep reading
Start with a free scan. It is the fastest way to find out whether AI recommends you or your competitor, and you keep the report.